Do You Have A Winning Dream Team?

Do you feel like the vision you had for your business is in the rear-view mirror because you cannot seem to find and retain the best talent for your team? Worried that you’ll keep spending night after night overwhelmed by chaos? Tired of being a professional firefighter for your company? You’re not alone.

why it's called Red Thread

The meaning of Red Thread shows up in mythology and culture in countries all over the world.

In Asian cultures, there is an invisible Red Thread of Fate connecting us to the people we are supposed to make history with.

In Greek mythology, Princess Ariadne gives Theseus a Red Thread when he goes through the labyrinth to slay the Minotaur (which he successfully did).

It even shows up in Sweden, where they use the expression “the Red Thread” to represent the metaphorical link that connects a series of things to express the essence of an idea.

Similar to the stories above, we believe The Red Thread plays a role in  businesses today. By weaving your greatest assets – your business strategy and your people – together, you can grow your business exponentially.


Countless organizations have made the mistake of pitting Strategy and Culture against one another. And what happened? They crashed and burned. At ELC, we see how the most successful companies know that Strategy and Culture need to eat breakfast together.

Our proven Red Thread Leadership ™ model aligns your Culture and Strategy from top to bottom.

By following 5 simple steps in Red Thread Leadership ™, we’ll create the building blocks of growth. Imagine no more overwhelm, and no more fighting fires. Imagine having a passionate, driven dream team bringing your company’s vision to life.


The world has changed. Customers and employees care more about a brand’s purpose than ever before – it affects their willingness to purchase from you, as well as enthusiasm for working with your company in general. By defining why you do what you do, how you do it, and what results you want to achieve, your business’ purpose quickly becomes the heart of your strategy and culture.

We all want to grow our businesses, but how? And what’s the first step in doing so effectively? Without an answer for these questions, you’re just spinning your wheels. Right now, your employees care about your plan. They want to know they can trust the organization to have a strong leader with a strong vision and a strong plan. Are you sure you’re meeting your employee’s needs?

To keep up with the speed of change and demand for flexibility, your business needs agile and resilient Processes. We will help you and your team align your Processes to effectively and efficiently achieve your Plan. Better yet, we’ll help you design a business suited for long-term growth and profitability.

By aligning your team’s structure and positions to your purpose and strategy, you won’t have to wait weeks for a key decision to be made, only days or even hours. Are you clear on who’s responsible for what for your organization?

Being engaged at work is one thing. Being passionate about the work? That’s what makes all the difference. Passionate employees stay longer, increase customer loyalty, and go the extra mile to help you build a high-performing culture that grows your business.


Chaos doesn’t have to be a consequence of growth. Take it from the people who have relied on the Red Thread Leadership ™ model to grow their businesses.

Manuel Lujan

Former U.S. Secretary Of The Interior

“I highly recommend learning and mastering ELC’s leadership principles. Whether you work in the private or public sector, you will make a huge difference in your organization.”

Carol Davis-Fernald

Vice President, Corporate Human Resources, The Walt Disney Company

“ELC’s clear, straightforward leadership strategies provide a simple roadmap that achieves extraordinary results!”

Kristine Gardner

Consumer Marketing Technologies, Nestlé USA

“There are decisions I’ve made that I would never have been able to make had I not been working with ELC. The process is amazing. Your future has never been brighter. And I promise you working with them is something you will never regret.”

Parney Albright

President and CEO, HRL Laboratories

“ELC’s thoughtful and tailored approach has been very effective in meeting the broad spectrum of coaching needs of many of our leaders and executives.”

Bill Richardson

“ELC provides a practical and powerful guide for executives to develop exceptional organizations and effectively lead them to greatness.”

Dave W. Anderson

Founder of Famous Dave’s of America

“ELC’s simple, no-nonsense approach shows executives how to successfully take your organization’s vision from idea to reality.”


With Red Thread Leadership ™, you’ll find your company on track for growth, without getting stuck or overwhelmed.

Book a call with our team and learn how we can build a tailored Red Thread Leadership ™ roadmap to enhance your organizational performance and drive results in months, not years.

Copyright © 2014-2023.
All Rights Reserved. Executive Leadership Consulting.
Copyright © 2014-2023.
All Rights Reserved. Executive Leadership Consulting.