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Clear ObjectiveClarity is an important factor to the success of a leader, a team and an organization. If people aren’t clear about their role and what they’re supposed to be doing every day, they will swirl and become less and less effective.

To progress toward your vision, you need a clear roadmap and that includes objectives. What is the next step you want to take to realize your vision? From there, you can create clear objectives for the organization and connect those objectives all the way to each individual’s objectives, including your own.

Put systems in place so everyone in the organization has specific and measurable goals that support the vision. When employees see how they contribute to the vision, they are far more likely to help achieve it because it has more meaning for them.

Imagine your objectives like lights shining on the road ahead as you’re driving at night. If your organization can’t see what’s next, you won’t get to your destination and you could potentially cause some damage. You may not be able to see every mile ahead from here to your destination, but you do need to be clear about what’s right in front of you.



What clear objectives can you set in the direction of your vision?

How will you make sure your organization is aligned with those objectives?


“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, 

and upon which we must vigorously act. There is no other route to success.”

~ Stephen A. Brennan