Building Trust From The Inside Out

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Sonya shelton

CEO & Founder

Reading Time: 2 minutes

Earning trust with your team not only builds engagement and loyalty, but also creates a high performance. We all know trust is important. You might even think you have the trust of your entire team.  

But are you sure?  

To be an effective leader, it is imperative that you understand your trustworthiness does not automatically mean that people will trust you. You have to develop the ability to build trust. 

Trustworthiness is the measurement of something’s (or someone’s) worthiness of receiving somebody else’s trust. 

Trust is an action and as a result a relationship.  

The difference can make a good team a great one.   

So how do you develop Trust? From the inside out.  

Trust is built on two key factors: consistency and communication. 


For your team members to trust you, you must be consistent with your words, actions, and intent. Reliability is pivotal to a functioning team, and without it, distrust is bound to spread. Moreover, working to consistently improve the effectiveness and efficiency of an organization requires everyone to contribute, and it’s not a specific event. It’s a way of working in an organizational culture that values learning. With consistency, you can build a culture of continuous improvement rather than relying on a particular project or initiative to explore opportunities to improve. 


Simple, clear, concise, connected, and frequent. If you have these five qualities in your communication, you will get your message across. One of the biggest detriments to communication is attempting to demonstrate your intelligence and vocabulary. For leaders, it’s critical that you communicate simply and clearly. Remember: memorable is doable. 

Acting with integrity is part of gaining trust and credibility. 

As a leader, you must live by higher standards. Your personal responsibility grows right along with the responsibility of your leadership. Too many leaders today are quick to blame or abdicate their responsibility. They put more effort into their image than their integrity. Yet w犀利士 hen we put more effort into our integrity, our image is far more credible and sustainable. 

It takes courage to uphold your standards, but as a leader, people watch your behavior closely. They want to know if they can trust and respect you. They are looking for examples that you are honest and true to your word. 

Integrity is an inside-out endeavor. It comes from self-discipline, trust in yourself, and the courage to be relentlessly honest in every situation. And it’s critical for effective leadership. 

Our Trust Inside assessments can help you quantifiably determine the trust levels in your organization. To learn more, set up a time with us to talk about Trust Inside at your organization:  



With Red Thread Leadership™, you’ll find your company on track for growth, without getting stuck or overwhelmed.

Book a call with our team and learn how we can build a tailored Red Thread Leadership ™ roadmap to enhance your organizational performance and drive results in months, not years.