Make More Time to Focus on Growth

by Sonya Shelton

Growing and scaling a business is no small feat. To build momentum requires clarity and laser focus on accomplishing your goals to make the business vision a reality. 

The process can seem daunting and leaves many executives and business owners in stress and overwhelm, unable to build momentum to get to the next stage. If this sounds familiar, you’re not alone! 

In many cases, one of the roadblocks that hinders executives and business owners from reaching their goals is that they are completely overwhelmed by all the things they “have to do.” 

What if you didn’t actually have to do all those things? 

The reality is: the more you try to do, the less you accomplish. So, if you want to grow your business or even just recover in this current climate, you need to focus. 

Here’s an activity you can do right now to help you get out of overwhelm: 

1.  List all your Brain Drains. 

Write down anything that you think you have to do, but that doesn’t help you accomplish your goals or drive business growth or profitability. 

Write down all the things that are bugging you. What are you worried about? What are some activities that are taking up a tremendous amount of time, but don’t support your goals? 

What are things you do every day that you would rather not do? What are things you need to do, but just don’t have time to do?  

You might spend most of your energy on these brain drains, and they don’t help you reach your goals. The objective in this exercise is to clearly see all the things that are slowing you down or getting in the way of you reaching your goals. 

As you write everything down, you’ll already begin to see some opportunities to free up time and focus on your objectives. 

2. Decide What to Stop 

Scan through your list and for each item, ask yourself “What would happen if I just  stopped  doing this?” 

…Sometimes, the answer is NOTHING.  

For example, we worked with a business owner who took time each day to read through all their company’s social media comments. After creating his brain drain list, he decided to stop spending time doing that… and there were no negative repercussions at all. In fact, the company’s sales had gone up because he spent more time focused on growth. 

Take a look through your own list and think about what you can stop doing. 

3. Decide What to Delegate 

Not all your brain drain items can just be ignored. When looking at the tasks that  need  to get done – do YOU have to be the one to do it? Or can it be delegated/outsourced?  

We get stories from our clients all the time where the business owner is running a multimillion-dollar business operation but is also doing most of the customer support work. We’ve also had several clients who have great businesses, but they are scheduling their own meetings and doing their own administrative work.  

One client we worked with recently owns a very successful cosmetics business, but she went out every day to ship her orders! This got frustrating because while it needed to get done, we knew that if someone else were doing this task, the owner would have more time to spend on growing her business.  

So, take a look at the remaining items on your brain drain list and decide if these are tasks that can be delegated to another party in order for you to focus on achieving your goals. 

When you have clarity on your goals and focus on accomplishing them, growing and scaling your business becomes simplified. Stay focused, align your priorities with those goals, and you will build momentum. 

If you are serious about growing your business with less stress and overwhelm, take our FREE online training and Millions By Design Assessment. 

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